Is a Breakfast Food Truck Profitable?

food truck server serving cappuccino at a breakfast food truck

Yes. Any food truck business can be rewarding more so, food trucks selling breakfast, according to specialists in the industry. An exceptionally strong consumer demand is what makes the venture profitable. While starting a brick and mortar restaurant can cost a million dollars, starting a kitchen on wheels can be affordable, if you follow the proper steps and heed the advice of the veterans in the market.   

Rather than wake up early just to hastily brew coffee and then quickly drive off for work, you can easily grab your favorite breakfast treats on your way from a truck that’s cooking and peddling food on the street. And then just fill your tummy with yummy goodness before you even reach your workplace.

Says a renowned food expert, there’s something encouraging about breakfast. While a fulfilling first meal assures people of a good day starter, it also brings back memories of your own home where dad or mom used to prepare breakfast for you on school days or weekend mornings. To most foodies, especially the health-conscious, the first meal of the day touches a lot more people than any other meal. 

Why Breakfast Meals?


Before we tackle the figures, let’s take a look at some of the popular traditional breakfast items on the menu – eggs, pancakes, waffles, bagels, oatmeal, sandwiches, donuts, hotdogs, bacon, coffee, and the like. These food choices are, no doubt, low in costs and the good thing is, they’re quicker to prepare and faster to sell at the same time.

Nowadays, you can find a wide selection of food sold on the streets that include burritos, omelets, smoothies, muffins, porridge, even meals for vegetarians and diet-conscious eaters, apart from those mentioned earlier.

So, if you were a worker, why go to the hassle of getting up early in the morning to prepare breakfast yourself when you can easily take them away from the mobile kitchens? In case you’re running late to work, at least your belly has already been filled.

How Profitable are Food Trucks: Food Truck Vs Casual Dining


Looking back more than a decade ago, according to reliable reports from a company specializing in the food service industry, sales for the food truck sector was rising at 15 percent each year in contrast to the casual dining sector which was only about 5 percent per year. Today, you can just imagine how those figures have tripled or even quadrupled – what with the growing number of food trucks sold each day by different truck dealers throughout the country!

Even without the exact stats, the long line of consumers patiently waiting for their turn in front of the breakfast truck is enough indication that this type of business is profit-making. As a tested menu approach for the restaurant-on-wheels niche besides its viability, the breakfast food truck business has turned a lot of cities into major food truck hubs, just like Los Angeles, New York, Portland, Miami, Austin, etc. If this is not a gauge of profitability, then what is?

Famous Names in the Business


Further, when speaking of cost-effectiveness, here are some of the popular names in the food truck market in different US cities selling their respective signature dishes. Check out the diverse food offers at their respective outlets listed below:

  • Barbecue – Oink & Moo BBQ in Florham Park, New Jersey as well as Kogi BBQ in Los Angeles
  • Pit barbecue – Micklethwait Craft Meats in Austin, Texas
  • Tacos – The Taco Truck in Hoboken also in New Jersey
  • Fresh roti – Roti Rolls in Charleston, South Carolina
  • Vegan food – Cinnamon Snail in New York City and also Fava Pot in Washington, DC
  • Lobster-based treats – Luke’s Lobster also in NYC
  • Chicken dishes – Nong’s Khao Man Gai in Portland, Oregon
  • Cheese sandwiches – Ms. Cheezious in Miami, Florida
  • Potato treat – Tots Boss in St. Paul, Minnesota

Here’s How You Can Find Food Trucks for Sale


Experts attest to the fact that getting funding could be the biggest challenge in this business that serve food from mobile vehicles. Once you get your finances ready, the next thing to do is to start your search for food trucks for sale. Lucky for you because the Internet provides a wealth of info about different types of vehicles for sale with price ranges you can afford. Just a click and you’ll get into the places to hunt for your most suitable food truck. Take advantage of the following resources:

Local online classifieds


This is a good place to start because if it’s local, you can easily track down  physical addresses. You might stumble upon a cheaper used truck that’s still in good working condition.

National online classifieds


While this option offers a pretty huge inventory, with lots of relevant details and information from many sellers, the downside here is that you may never get the chance to inspect your desired unit personally before delivery or pickup.

Franchising and leasing


There are vehicles to lease or get a franchise locally or nationally from different reputable leasing and franchising companies. Then again, you may only have from limited to no control at all over the merchandise for sale.  

New custom trucks


Getting your truck customized according to your own specifications could be a pretty expensive investment but the advantage is that you’re assured of its safety and functionality.